Brand Identity
Creating a Cohesive Brand Identity
A cohesive brand identity can make help establish your business as a trustworthy, reliable, and recognizable brand in the eyes of your clientele.
Logos, color scheme, consistent tone of voice, and more all add up to establish a brand’s identity!
How do I help with this? I start off by learning about your company. Your mission, vision, and goals. What you do, who you are, and how you want to come across. I into account things like target audience, industry, and previously established content to help create, redefine, or maintain the brand’s unique identity. This will allow for a more seamless user accessibility and retention.
“Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.”
Case Study: Organiz-ER
Organiz-ER is a professional organizing company that specializes in helping people through the transition periods in their lives. I joined Organiz-ER as their marketing coordinator in September of 2022 and was tasked with doing a complete overhaul of all marketing efforts. This included coming up with a new logo and color scheme, rebranding all social media, and developing content for various platforms including direct email copy.
This was no small task!
Below are some of the marketing materials that were created to help establish a cohesive brand identity for Organiz-ER.
Want to revamp your brand identity?
Visit the “Contact Me” section (or click the button below) to find out how I can help you and your business!
If you are interested in establishing your brand identity, make sure to include “Identity” in the subject line of the form!